About Us

It all started thirty-five years ago when a young bloke who loved fishing decided to follow his dreams and began the lifelong process of building Australia’s finest fishing tackle wholesale company. The idea was simple, high quality, innovative products at reasonable prices. In other words, provide good value so that people on any budget could enjoy the incredible thrills offer in the most dynamic sport in the most beautiful country on the face of the earth.

Today Gansel Australia does business all over the globe with some of the most recognized companies in the world. Gansel’s brands; Outback Lures & Force Ten have established themselves as two of Australia’s most trusted fishing lines. From soft plastics, tackle boxes, nets, gaffs, floats, hand casters, sinkers, tools, rods, reels and just about any accessories you can think of, Gansel has something for you!

Our unique line of fishing products comes from designers worldwide. We insist that our designers and manufactures use only the finest eco-friendly materials that allow you to do what you love with a clear conscience. Our small staff ensures that you will be treated with the upmost respect and care any time you contact customer service. To us, every customer counts!

At the end of the day companies are really only people. At Gansel we really understand that because we are a family business. At Gansel we believe in the products we sell and we stand behind them 100 percent! We’ve been doing it for two generations and with your support will be doing it for many more.